May 13, 2004
Foothills Ranch, CA - Oakley, Inc., announced that it has extended its existing licensing agreement with Ducati Motor Holding S.p.A. for an additional three years, and has expanded the scope of the agreement to include five exclusive models of Oakley eyewear.
New for 2004, Ducati and Oakley will introduce custom versions of Oakley's Monster Dog and Zero sunglasses, and will continue to offer last year's introductions of custom Juliet, Half-Jacket and Valve styles. In addition to sunglasses, Ducati and Oakley will also offer a Wisdom snow goggle for the 2004 fall season (think Alps and Dolomites, not Rome and Naples). All products covered by the agreement feature color schemes and graphic treatments consistent with Ducati products, including laser engraved lenses with Ducati trademarks.
Distribution will occur through more than 100 Oakley-owned retail locations, and through exclusive "Ducati Stores" and dealerships.
Specific terms of the deal were not released.
